Today a Billionaire How Carl Went from Supermarket Cashier to Riches in Dubai
On the cusp of his thirtieth birthday, Carl Runefelt already plays in the league of the ultra-rich. To meet him, reporters from the ProSieben format Galileo fly to Dubai. In Carl’s office stands a real Formula 2 race car, a symbol of his ambition: the Swedish entrepreneur invests not only in crypto but also in motorsport. Not long ago, that would have been unimaginable; Carl worked as a cashier in a supermarket. Today, he is a cover star on the pages of business magazines. How did he rise so fast? "One day I came across a YouTube video about Bitcoin," he explains to the reporters. "That changed everything. I thought: 'Wow! Bitcoin is like gold, only better'." "Bitcoin is money," says Carl. "It can be used anywhere, it is a scarce asset and it is easier to transfer and transport than any other currency." When Carl bought his first Bitcoin, the price was still at $3,700 — today, depending on fluctuations, it is over $100,000. With his winnings he founded Moon Group – a crypto advisory firm – and moved from Sweden to Dubai. On his social media channels he gives insights into his strategies and investments. He won’t show his balance. His total net worth he does not know exactly: "If I count in my companies and alt-coins, it becomes confusing". Estimates range from dozens of millions to 1.1 billion dollars.
In This Article:
From Supermarket Cashier to Crypto Celebrity
Carl Runefelt’s ascent reads like a modern money myth. A Swedish entrepreneur who rose from a supermarket cashier to a figure you might spot on the glossy covers of business magazines. He didn’t start with a silver spoon; he started with curiosity, a curiosity that turned into a multimillion-dollar enterprise. "One day I came across a YouTube video about Bitcoin," he explains to the reporters. "That changed everything. I thought: 'Wow! Bitcoin is like gold, only better'." Today he is a high-profile investor with a portfolio that includes crypto and racing sponsorships. The reports note that his office houses a real Formula 2 car, signaling a taste for speed and risk. "Bitcoin is money," says Carl. "It can be used anywhere, it is a scarce asset and it is easier to transfer and transport than any other currency." When Carl bought his first Bitcoin, the price was still at $3,700 — today, depending on fluctuations, it is over $100,000. With his winnings he founded Moon Group – a crypto advisory firm – and moved from Sweden to Dubai. On his social media channels he gives insights into his strategies and investments. He won’t show his balance. His total net worth he does not know exactly: "If I count in my companies and alt-coins, it becomes confusing". Estimates range from dozens of millions to 1.1 billion dollars.
Bitcoin What It Is and Why It Matters
There are more than 9,000 different cryptocurrencies today. Bitcoin is the oldest and best-known of them. It does not exist physically as a banknote but only electronically. The currency is finite, so there will never be more than 21 million bitcoins. "Bitcoin is money," Carl says. "It can be used anywhere, it is a scarce asset and it is easier to transfer and transport than any other currency." He recalls buying his first Bitcoin when it cost around $3,700; today it can be over $100,000 depending on market swings.
Moon Group, Dubai and the Quiet Fortune
Carl used the profits to found Moon Group, a crypto advisory firm, and moved from Sweden to Dubai, where he shares his strategies and investments on social media. He does not disclose his bank balance, and he does not know his exact total net worth: "If I count in my companies and alt-coins, it becomes confusing". Estimates place his wealth in the tens of millions up to about $1.1 billion. Today, his wealth comes mainly from investments, including funding startups. When asked if he fears the crypto bubble could burst, he says: "No, Bitcoin will stay. It will outlast us all. And the value will continue to rise."
Investing for Everyone The Real World Way to Enter Bitcoin
For many ordinary Germans, the idea of investing more than 100,000 euros into a single Bitcoin is unthinkable. The good news is you don’t need to buy whole bitcoins—you can purchase fractions to begin. The reality is that the big risk remains, but essentially anyone can invest in the currency. Just like Carl, you can start small and grow with the market.
