LEGO Crocs Crash Paris Fashion Week in a Brick-Tacular Collab That Has Fans Freaking Out
They’re real — and they’re “brick-tacular.” Loyal LEGO fans are freaking over the beloved toy brand’s first, fashionable collab with Crocs — a pair of bizarre-looking, soon-to-be-released footwear, heralding the start of a multi-year partnership between the unlikely footwear duo. You probably won’t be wearing the block-shaped, LEGO Brick Clogs for your next morning commute, however — think conversation-starting collectible, less sensible, all-weather solution.
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Blocky Brick Clogs Debut in Paris, Not for Everyday Wear
“A new, imaginative silhouette,” LEGO announced, while Crocs bluntly noted the eye-catching objects are “not intended for everyday wear.” Logistics aside, the clogs, which will retail for a spendy $149.99, won’t be available until Feb. 16. But the industry is buzzing after the brands debuted their new baby at Paris Fashion Week on Wednesday, where the statement pieces were shown off by rapper Tommy Cash.
A Bold Partnership: LEGO and Crocs Promise More for Kids and Adults
“The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” said Carly Gomez, Chief Marketing Officer at Crocs, in a written statement. “We are both brands that pride ourselves in being built different, in celebrating self-expression, and in fueling creativity. I can’t wait for our fans to see what we’re creating together — we’ve truly broken the mold in a way that we never have before.” Jay’s Brick Blog, a LEGO site, was one of many “block” watchers weighing in on the news, admitting that at first, the announcement came off like “an elaborate joke.”
Critics and Fans React: Memes, Debates, and the Meme Potential
“Nope, this is actually happening … these look absolutely hilarious, and will 1000% be meme’d to death,” a writer for Jay’s Brick Blog noted. Crocs is well-known for its quirky collabs and interesting designs, working with brands ranging from General Mills to 7/11 and luxury fashion brand Balenciaga. The latest bold move comes as the retailer is looking to recapture sales growth, Bloomberg reported — noting that the cost of the new offering far exceeds the $70 ceiling price of past offerings. “Lego has a very broad consumer base, very similar to Crocs,” Anne Mehlman, Crocs brand president, told the outlet in an interview. “They have very engaged kids and very engaged adults — a lot of adults have full LEGO rooms dedicated, and we do too.” Calling the match-up his “favorite yet,” Mashable Tech Editor Timothy Beck Werth delivered one of the first critical reviews after the announcement, saying the shoes had to be “seen to be believed.” What do you think? Post a comment. “They’re, dare I say it, brick-tacular,” he wrote on Friday.
LEGO Sets Spotlight: Classic Brick Box, Emerald City and More
The LEGO Classic Medium Creative Brick Box is a versatile set designed to spark imagination and creativity, containing over 480 pieces in different shapes, sizes, and colors. It’s all grand and it’s all green! Glinda, Elphaba, The Wizard, Madame Morrible, and Fiyero minidolls are a highlight of this 945-piece Emerald City set. This 1,050‑piece, build-to-display model has a rotating head, retractable third leg, extendable periscope and tools. Share your stance. Please adhere to our I cant wait to see the knock off version of these being sold AND worn in Walmart by the pajama pant people with the multi colored hair, butt crack and belly hanging out, and B.O. plus skunk weed aroma....paying for it all with one of them Guvment cards. hope it is a big hit among criminals. catching the perps will be a cinch.
