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Japan’s Plush AI Invasion: Moflin, the Pocket-Sized Robot Pet That Sold Out in a Week

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Japan has found a new love for AI-powered cuteness: Moflin, a palm-sized fluffy robot pet that costs 59,400 yen. While Labubu sweeps markets in China and beyond, this gentler alternative offers a face-to-face type of companionship built from AI. Casio, the maker, says Moflin can develop more than 40,000 unique personality traits, formed from over 4 million individual characteristics. Depending on how you raise it, Moflin can become affectionate and playful, or shy and reserved, adapting over time to create a sense of personal connection.

Japan’s Plush AI Invasion: Moflin, the Pocket-Sized Robot Pet That Sold Out in a Week

From Labubu to Moflin: Japan’s Quiet Dream of a Gentle AI Companion

This isn't Japan's first attempt to fuse AI with the cute. They've already made Tamagotchi, purring pillows, and the Aibo dog. Now Moflin presents a smarter, softer version—a toy companion rather than a talisman—designed to foster a personal bond through daily interactions and evolving behavior. The goal is to provide emotional comfort in a society with high loneliness.

From Labubu to Moflin: Japan’s Quiet Dream of a Gentle AI Companion

A Cuddly Engineer: How Moflin Looks, Feels, and Learns

Moflin is a palm-sized fluffy ball, shipped with a charging dock that also serves as its cozy bed. Its squeak sits somewhere between a guinea pig and a kitten. It moves with lifelike wriggles, and daily interactions shape a developing personality that feels increasingly unique to its owner.

A Cuddly Engineer: How Moflin Looks, Feels, and Learns

Price, Demand, and the Loneliness Market

The Moflin costs 59,400 yen. The first batch sold out in Japan within the first week. In a market where Labubu buyers often pay tens of thousands of rubles for cases, a single Moflin with Labubu collection can be cheaper, underscoring the appeal of an accessible, low-maintenance companion.

Price, Demand, and the Loneliness Market

Robot, Pet, or Cultural Mirror? Would You Welcome Moflin Home?

This is a distinctly Japanese invention: a robot that is also a cute home animal, designed to provide emotional comfort without the upkeep of a live pet. The author notes a personal caveat: she wouldn't get one because she would train it into a mischievous creature that wouldn't love her—and she already has a cat for that. Would you bring a Moflin into your home? Share your thoughts in the comments.

Robot, Pet, or Cultural Mirror? Would You Welcome Moflin Home?