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Haunting last post of fitness influencer who died chasing a 10,000-calorie daily dare

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On the surface, Dmitry Nuyanzin, a 30-year-old fitness influencer from Orenburg, Russia, set out to gain about 25 kilograms to promote a new weight‑loss programme. The plan was to use the extra weight as a catalyst for his course, and then help others shed it. With more than 43,000 Instagram followers, Dmitry posted what would be his final message on November 18: a video in which he holds a bag of crisps and rubs his stomach, captioned: "I wanted it, and I got it!" Ostorozhno Novosti later reported that Dmitry's heart failed in his sleep, leading to his death. The extreme challenge saw him gorging on burgers, pizza, crisps, pastries and dumplings coated in mayonnaise, and he reportedly piled on at least 13 kilograms in just one month, rising from 92 kilograms to 105 kilograms. On October 21, Dmitry announced the junk-food marathon himself, saying: "Friends! My WEIGHT LOSS COURSE is starting very soon, where you can win awesome prizes and, most importantly, build a beautiful body, learn how to eat well, and enjoy working out! I'll be losing weight with my students, so it'll be doubly exciting!"

Haunting last post of fitness influencer who died chasing a 10,000-calorie daily dare

The 10,000-calorie diet and the junk-food marathon

Throughout the challenge, Dmitry kept followers updated with images of himself dining on fatty foods. In one post outlining his diet, he said: "I am currently gaining weight for my weight-loss course, and this is my 10,000-calorie diet. For breakfast, I have a plate of pastries and half a cake. For lunch, I usually eat 800 grams of dumplings with mayonnaise. During the day, I may snack on crisps, and for dinner, I have a burger and two small pizzas, either at a café or delivered." Announcing the junk-food marathon on October 21, Dmitry told followers: "Friends! My WEIGHT LOSS COURSE is starting very soon, where you can win awesome prizes and, most importantly, build a beautiful body, learn how to eat well, and enjoy working out! I'll be losing weight with my students, so it'll be doubly exciting!" He cancelled training sessions, telling friends that he wasn't feeling well and intended to see a doctor. He has since reportedly been laid to rest in Orenburg, while tributes have poured in for "an amazing person", remembered as "bright" and "positive".

The 10,000-calorie diet and the junk-food marathon

Aftermath, tributes and health warnings

Tributes have poured in for Dmitry, described by friends as an "amazing person", remembered as "bright" and "positive". The British Heart Foundation warns that carrying excess weight can have dangerous consequences for the heart. Its site explains: "It can lead to fatty material building up in your arteries (atherosclerosis), increase your risk of high blood pressure, high cholesterol and type 2 diabetes. These are also risk factors for heart disease. If the arteries that carry blood to your heart get damaged and clogged, it can lead to a heart attack. If this happens in the arteries that carry blood to your brain, it can lead to a stroke or vascular dementia." Dmitry was a graduate of the Orenburg Olympic Reserve School and the National Fitness University in St. Petersburg, according to reports. During his career, he is said to have worked training members of the Russian elite, as well as inspiring his many online followers. It's reported that Dmitry was married and had no children. At the time of writing, his official cause of death has not been given.

Aftermath, tributes and health warnings