Bianca Censori Breaks Instagram Silence to Take On Kim Kardashian and SKIMS in a Calculated Brand War
Kanye 'Ye' West's second wife Bianca Censori appears to be in the midst of a full-blown 'calculated brand war' against his ex-wife Kim Kardashian, whose shapewear company SKIMS makes up a reported 75 per cent of her wealth. The Australian 30-year-old is scheduled to release her eponymous brand, Bianca, on December 11 - two months after she originally aimed to launch it. And on Saturday, Bianca gave her 493K Instagram followers the first look at the bras, panties, waist cinchers and tights she'll soon unveil to the public. All of the bras Censori modeled looked a tad on the retro matronly side, but her options are considerably limited with an alleged 32G cup size. The fame-hungry exhibitionist - who curiously donned panties over pantyhose - opted to take the pictures herself with her cell phone in a mirror rather than hire a professional photographer. After six months away from social media, Bianca first broke her silence on Halloween by Instastorying a snap of herself playing with a prop knife while wearing a strapless bodysuit.
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Bianca's December 11 Bianca Launch and First Look at an Lingerie Line
The Australian 30-year-old is scheduled to release her eponymous brand, Bianca, on December 11 - two months after she originally aimed to launch it. On Saturday, Bianca gave her 493K Instagram followers the first look at the bras, panties, waist cinchers and tights she'll soon unveil to the public. All of the bras Censori modeled looked a tad on the retro matronly side, but her options are considerably limited with an alleged 32G cup size. The fame-hungry exhibitionist - who curiously donned panties over pantyhose - opted to take the pictures herself with her cell phone in a mirror rather than hire a professional photographer. Perhaps Bianca scored a collaboration with the 62-year-old tastemaker, who previously made Kim Kardashian the face of his FW/23 campaign. In every single post, the former Kelektiv design consultant tagged the designer Marc Jacobs — who does not sell bras, panties or tights on his website.
Kanye’s Revenge Play and Kim’s Fury: Inside the Brand War
'This goes way beyond fashion,' a source close to the couple told Radar Online last week. 'Kanye sees this as his revenge play – he's determined to outdo Kim on every front. Bianca's brand is being crafted to mirror hers on purpose. It's designed to compete directly with everything Kim has created' 'From the visuals to the overall vibe, Bianca's photos are pure SKIMS,' said another industry insider. Before the launch, Kim credited the disgraced 48-year-old rapper with being her 'Ghost Creative Director' and he also designed the logo for the brand formerly known as 'Kimono Intimates'.
Ye’s Music, Money and Family in Focus
Ye – who still averages 64.5M monthly listeners on Spotify – will release his 11th studio album Bully this Friday. West is next scheduled to perform live on November 29 in São Paulo, Brazil. 'That's entirely intentional. Kanye's built his brand on stirring the pot, and this is just his latest move to grab attention and assert control.' Ye reportedly pays the All's Fair producer-star $200K/month in support for their four children – North, 12; Saint, 9; Chicago, 7; and Psalm, 6 – who haven't 'heard from him in a couple months'. Kim and West's six-year marriage ended in 2021 – the year after he hired Censori to be his Yeezy head of architecture, and they'll celebrate their third wedding anniversary on December 20.
